The hidden agenda behind quality

Google understands language and synonyms quite well today, so by incorporating phrases instead of keywords, you give Google more to work with. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few …

more ...

Winning marketing tactics for metrics

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if …

more ...



Reasons why you cannot fully understand nofollow links

When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in …

more ...

Measure and Improve by paying attention to onsite SEO

Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow …

more ...