Once you've identified the critical areas of duplication on your site, you can start taking action to correct them. If you haven't investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive …

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you'll invest in. And yes, we …

Even if you're optimizing for a keyword that seems relevant to your industry, it may not generate a segment of your demographics with a high tendency to convert. When it comes to site pages, title tags, meta descriptions, and even anchor text for your links (though you must be careful …

The majority of learning can be done online, but some should be done in real life. Inherently, we already know that delivering the most amount of value to the greatest number of people is what will help you stand out from the competition. Keep them off their digital devices with …

An effective preemptive strategy occurs when the company states the advantage first. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google's perspective. If you use this tool, you can learn your average position on search engine results pages …

Core SEO tactics are a must in an effective digital marketing strategy these days. Site speed isn't as big of a ranking factor as some might claim, but it can influence your authority. What happens when you search for leased line for instance? Google New Media Now to calculate some …

Have you ever come across a website or article where every other word is a keyword? Having control of your Knowledge Graph panel will ensure you can make the respective edits needed. To help boost your business' profile on the internet, why not list in a Free UK Business Directory …

Head terms are broad and short, often revealing little about topic and intent. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also …

The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. The shift …