Make use of free tools to check RSS feeds

Many readers of this article are business people who don't plan to do the search engine work themselves (or, in some cases, realize that it's a lot of work and need to find someone with more time or technical skills to do the work). That means the more keywords you're …

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Is your code too bulky?

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you'll invest in. And yes, we …

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Winning marketing tactics for metrics

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if …

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Unexpected ways backlinks can impact your marketing efforts

They have the potential to reach thousands of people with a single mention, so you can use this to your advantage to get more eyes on your content (or more followers). Therefore, it is important for you to get the greatest number of social shares for your web pages and …

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Incorporate white space to break up page elements.

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. You can pick one that you like and install it on your blog. One of my favourite places to visit in the UK is …

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Questions to ask about keyword stuffing

Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Unfortunately, not all search engine spidering software works the …

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Go long-tail and forget link bait

So make sure to use target keywords in bold and bullet points when possible. Toxic backlinks reduce the Page Rank of the sites they link to so website owners want as few of them as possible. It could be paying for advertising, asking for links, anything. Does anyone know where …

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Reasons why you cannot fully understand nofollow links

When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in …

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Focus on ROI Instead of forums

Not all links are created equal. Some sites provide better SEO juice than others. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content …

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