Most agencies demand a minimum term for new contracts-this is actually a good thing, because it takes time for results to develop, and a minimum contract duration prevents premature departures. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the …

Even if you're optimizing for a keyword that seems relevant to your industry, it may not generate a segment of your demographics with a high tendency to convert. When it comes to site pages, title tags, meta descriptions, and even anchor text for your links (though you must be careful …

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. But hear us out. For a fun family day out, take a look at things to do in Hull this weekend. Always GeoForte your visual and video media using alt tags …

The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. You're interested in pursuing an SEO campaign, or maybe you're already doing SEO and you're wondering if there's something else better out there. The biggest benefit to camper …

This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well …

Also, remember that keyword stuffing no longer works and should be avoided. In a percentage-of-sales budget, allocations are derived from either sales from the previous year or anticipated sales for the next year. Would storytelling in business help your organisation? Website AA Oxon come in many flavors; some are tiny …

Using capital letters for the first letter of each keyword is important. Secondly, create copy that accurately describes and promotes your business and aim to use all of your keywords where it is natural to do so. A listing in the Free UK Business Directory can help to boost your …

Agencies, contractors, and in-house experts can all do good work here, depending on their experience. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your …

The control scenario 'A' is usually defined through several aspects (e.g. With so much crap content on the web, Google doesn't want to waste space indexing it. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for …

Some topics require less formal expertise. Many people write extremely detailed, helpful reviews of products or restaurants. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. For every audience out there, the most optimal writing style exists that will make …

Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow …

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. Image optimization creates many advantages such as …